Established in 1988 with the management ideology, ‘maximum safety and customer satisfaction through service,’ by 2014 Asiana Airlines had developed into a truly global airline, with a fleet of over 83 ultra- modern Aircraft; operating out of its hub in Incheon international airport in Seoul, South Korea. Currently the airlines operates 12 domestic routes and 90 International Routes; covering 23 countries and 75 cities. As a member of the “Star Alliance” Asiana airlines offers its frequent flyers access to more than 1,321 destinations in 193 countries. Asiana Airlines received ATW Airline of the Year in 2009, one of the most prestigious awards in the industry. In 2010 Asiana was ranked as a 5-Star Airline for the fifth consecutive year and also awarded Airline of the Year by Skytrax. Similar Airline of the Year awards followed from Global Traveler, Premier Traveler and Business Traveler in 2011, 2012 and 2013 respectively. The airlines internal standards with focus on unsurpassed levels of customer service and ethical business practices truly sets it apart from its regional competition.